Laptops are also competing with foldables… New product launches one after another

The foldable trend is blowing in the laptop market as well. As the industry continues to release new foldable laptops, competition for new form factors has intensified.

HP Korea recently unveiled its first foldable laptop ‘HP Specter Foldable’ in Korea. Specter Foldable is equipped with a 17-inch foldable display. When the product is unfolded 180 degrees, the thickness is 8.5mm. One product can be used in desktop, tablet, and laptop modes. It provides a customized computing experience with a high-performance artificial intelligence ( AI )토토사이트 chip. Kim Dae-hwan , CEO of HP Korea, said, “Hybrid work has become the new normal,” and added, “We will lead innovation through a product lineup optimized for consumer needs.”

HP Korea is reviewing with its headquarters the timing and price of the domestic Specter foldable release. The overseas launch price is approximately 6.6 million won.

Among domestic brands, LG Electronics has joined the competition in the foldable laptop market. LG Electronics launched the ‘LG Gram Fold’ last month. It is a 17-inch OLED display product that can be used as 12 inches when folded.

The Gram Fold is Gram’s premium laptop and is being sold for a limited time. The first batch was sold out on the morning of the first day of sale. LG Electronics will begin the second sale of the LG Gram Fold live broadcast on the 10th. An LG Electronics official said, “ We are selling the Gram Fold in limited quantities to celebrate the 10th anniversary of the launch of the Gram and to show LG ’s

Attention is also being paid to whether Samsung Electronics will release a foldable laptop. Roh Tae-moon, head of Samsung Electronics’ MX division, said at a press conference last July, “We will not limit the foldable phone category to smartphones, but will continue to develop it into other categories such as laptops and tablets.” Previously, Samsung Electronics registered technology patents related to foldable laptops with the U.S. Patent and Trademark Office in 2020 and the World Intellectual Property Organization in 2021.

The first foldable laptop product is Lenovo’s ThinkPad X1 Fold, released in 2020. With a 13.3-inch display, it is the smallest foldable laptop currently available. Lenovo unveiled the second generation ThinkPad X1 Fold last year. The second generation product was larger at 16.3 inches.

In the same year, Asus released a 17-inch foldable laptop (Zenbook 17 Fold OLED ), and the 17-inch class appears to be forming the mainstream market. According to Asus Korea, most of the Zenbook 17 Fold brought into Korea has been sold.

innovation.” He added, “Customer response is better than expected.”

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